Implementation of Relationship Marketing Sharia Perspective In Sharia Microfinance Institutions In Madura

نویسندگان

چکیده

The market share of Islamic banking is still very small, so there needs to be a proper marketing strategy overcome it, one which Sharia relationship marketing. purpose this research analyze the implementation sharia at BPRS Bhakti Sumekar Sumenep. method used descriptive quantitative approach. results showed that Sumenep has assimilated quite well, it shown from respondents' assessment dimensions in study.

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ژورنال

عنوان ژورنال: Journal Research of Social Science, Economics, and Management

سال: 2023

ISSN: ['2807-6311', '2807-6494']

DOI: https://doi.org/10.59141/jrssem.v2i06.268